Australians will be prodded to brush up on consent as part of a national push to educate children and end gender-based violence in a generation.
The Albanese government on Sunday launched a 12-month national campaign, posing the question “if we don’t know the answers, how will our kids”.
The $40 million campaign will feature on television, online videos, social media and cinemas and encourage adults to check their understanding of consent, before discussing it with each other and young people.
It will run until May 2025.
One of the advertisements shows various people hugging and asking questions such as “what if we’ve been drinking and we go back to their place?” and “is a kiss consent to more?”. Source: YouTube / Department of Social Services
Social Services Minister Amanda Rishworth said the campaign was a key part of .
“Learning about consent isn’t just about reducing harm, it is about providing the next generation with skills to have safe, healthy relationships for life,” she said.
“Even though research shows that 86 per cent of Australians agree that adults need to talk to young people about consent, it’s something many of us aren’t talking about at all because it might feel uncomfortable and awkward.”
The campaign was informed by research involving more than 2600 Australians and in consultation with a panel of sexual violence and consent experts, including Teach Us Consent campaigner Chanel Contos.
“I think the impact of normalising public conversations about consent will be a significant step,” Contos, who’s also a campaign ambassador, said.
A dedicated website has been set up with an interactive question generator and “misconception cards” to debunk common myths about consent, as well as conversation guides.
The Labor government said research shows about 25 per cent of teenage boys in Australia look up to .
Giving clear messages to young people was critical to achieving a cultural shift, Prevention of Family Violence Assistant Minister Justine Elliot said.
“There’s a lot of contradictory messages and myths around consent, so it’s vital that we provide clarity and consistency on the messaging,” she said.
“In fact, in Australia, one in five women and one in 16 men has experienced sexual violence since the age of 15, with women most likely to experience this at the hands of an intimate partner.”
earlier in May on domestic violence prevention, after a number of high-profile cases involving women who were killed at the hands of men they knew.
Twenty-nine women have been killed in Australia since the beginning of the year, according to advocacy group Destroy the Joint’s project Counting Dead Women.
In response, to make permanent a program that provides up to $5,000 to women fleeing violence.
In 2021, as part of the then Coalition government’s Respect Matters campaign.
If you or someone you know is impacted by sexual, family, or domestic violence, call 1800RESPECT on 1800 737 732, text 0458 737 732, or visit . In an emergency, call 000.
, operated by No to Violence, can be contacted on 1300 766 491.